Core Values （基本价值观）

Successful Cursor-Media Group employees are exceptional in their fields and are also a strong cultural fit with the organization .
优秀的智慧源集团职工不仅工作出色，而且还能容易地融合在公司的文化中。

Communication （交流）

To encourage an open and honest workplace, we must.
为形成坦诚与开放的工作环境，我们必须：

• feel free to initiate and participate in discussions.
  （随意引发和参与讨论）
• listen to and be respectful of everyone's ideas, concerns and opinions.
  （虚心听取和尊重他人的想法、顾虑和意见）
• share information with each other.
  （互相分享信息）
• be candid with our views.
  （坦诚公正）

Customers（顾客）

To maintain our market leadership, we must.
为保持我们的市场领导地位，我们必须：

• respect our customers, treat them with integrity and meet their needs.
  （尊重我们的顾客，以诚相待，满足他们的需要）
• establish lasting relationships with our customers.
  （与我们的顾客建立久远的关系）,
• provide our customers with the most effective instruction and materials.
  （为我们的顾客提供最有效的指导与资料）

Innovation（创新）

To be successful at Cursor-Media Group, we must
为在智慧源集团取得成功，我们必须：

• be agile, flexible, adaptable and willing to take risks.
  （敏锐、灵活、善作调整和愿意冒险）
• make effective decisions quickly and intelligently.
  （迅速而又明智地作出有效的决定）
• approach each challenge with an optimistic attitude.
  （以乐观的态度处理每个难题）
• create the highest quality products and services with cutting-edge technology.
  （用最先进的技术创造世界上最高质量的产品和服务）

People（人才）

To attract, motivate and retain the best people, we must.
为能吸引、鼓励和留住世界上最好的人才，我们必须：

• value diversity and treat people with respect.
  （尊重多样化并且以礼待人）
• encourage a balance between fun, hard work and personal time.
  （鼓励人们在努力工作、娱乐和个人时间方面和谐平衡）
• provide opportunities to contribute and grow.
  （提供贡献与发展的机会）
• recognize and reward people's contributions.
  （承认和奖励人们的贡献）

Profitability（盈利）

To create wealth across all levels of the company, we must.
为使公司所有部门都能创造财富，我们必须：

• be committed to build and sustain a profitable company.
  （致力于建立和保持一个能盈利的公司）
• ensure that our daily actions and decisions have a positive influence on profitability.
  （确保我们的日常活动和决定对盈利有积极的影响）
• take individual responsibility for the profitability of the company.
  （对公司的盈利承担个人的责任）

Teamwork（协作）

To work together productively and effectively, we must.
为有效率和有成果地合作共事，我们必须：

• participate in the decision-making process and take personal responsibility for team decisions.
  （参与决策过程并承担起自己对集体决定的个人责任）